Social Media Management
Social Media is where your customers are spending a lot of time, to reach out to them you’ll need to be there. We start by finding what strategy will work for you, best content fit, highest engagement and a bit of a brainstorm. Then we set up your campaign on a social media post scheduler that makes it easy to see the overall impact the campaign is having.
Brainstorm, COMPETITOR ANALYSIS
Coming up with engaging content isn’t easy, creative juices need to flow and there’s no better inspiration than what your customers are engaging with on your competitors channels.
We take the best work from your competitors and bring it to the next level. Trying to create original content is key, social media users are sick of seeing the same content over and over. If this stage is done right, we’ll have plenty of great original content ideas.
SET UP & EXECUTE
We take the best in class software to help drive your social media campaign. Buffer or Hootsuite are two platforms we’ve used extensively. Examples of the content ideas we’ve brainstormed are set up and stand as a framework to ensure we’re on the right track, our messaging is consistent and brand on point.
We have a massive calendar of events throughout the year which we take and conceptualise content ideas around that will drive engagement. Content creation is often included in this package to make sure the business has all the tools for a successful campaign.
Engage engage Engage, Analayse
Last but not least, a social media campaign is never ending. When you post your most loyal users will like and comment. That needs to be reciprocated to ensure the customer stays loyal and your brand is top of mind. New customers need to see your brand, that’s why we spend a whole lot of time looking for frequent customers in the local area and interacting with their content.
Number don’t lie, with this work a business should see an up reach in followers and engagement. It’s not easy, it takes a whole lot of hard work.